{"id":5187,"date":"2026-10-08T09:52:04","date_gmt":"2026-10-08T09:52:04","guid":{"rendered":"https:\/\/ipacademy.nipo.gov.ua\/?p=5187"},"modified":"2026-10-14T10:20:03","modified_gmt":"2026-10-14T10:20:03","slug":"whats-behind-beauty-scandals-join-the-second-ip-secrets-meeting","status":"publish","type":"post","link":"https:\/\/ipacademy.nipo.gov.ua\/en\/whats-behind-beauty-scandals-join-the-second-ip-secrets-meeting\/","title":{"rendered":"What\u2019s Behind Beauty Scandals? Join the Second IP Secrets Meeting"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Behind Beautiful Packaging \u2013 Stories of Legal Disputes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Distinctive design, attractive packaging and high-profile launches draw attention to beauty products. But sometimes popularity also brings allegations of copying, misappropriation of ideas and the use of others\u2019 work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What exactly becomes the subject of such disputes? What rights do beauty brands protect? And where does inspiration end and infringement begin?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These questions will be the focus of the second session, <strong>\u00abIP Secrets: What\u2019s Behind Beauty Scandals?\u00bb<\/strong>, which will take place <strong>on 27 October 2026 at 15:30 via Zoom<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">From Social Media Discussions to Legal Disputes<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\">\n\n                                                                        \n    \n  <picture>\n    <source type=\"image\/webp\" sizes=\"100vw\" srcset=\"https:\/\/ipacademy.nipo.gov.ua\/wp-content\/uploads\/2026\/10\/networking-club-fb-1200-x-628-piks-1-scaled-100x0-c-default.webp 100w, https:\/\/ipacademy.nipo.gov.ua\/wp-content\/uploads\/2026\/10\/networking-club-fb-1200-x-628-piks-1-scaled-200x0-c-default.webp 200w, https:\/\/ipacademy.nipo.gov.ua\/wp-content\/uploads\/2026\/10\/networking-club-fb-1200-x-628-piks-1-scaled-400x0-c-default.webp 400w, https:\/\/ipacademy.nipo.gov.ua\/wp-content\/uploads\/2026\/10\/networking-club-fb-1200-x-628-piks-1-scaled-600x0-c-default.webp 600w, https:\/\/ipacademy.nipo.gov.ua\/wp-content\/uploads\/2026\/10\/networking-club-fb-1200-x-628-piks-1-scaled-800x0-c-default.webp 800w, https:\/\/ipacademy.nipo.gov.ua\/wp-content\/uploads\/2026\/10\/networking-club-fb-1200-x-628-piks-1-scaled-1200x0-c-default.webp 1200w, https:\/\/ipacademy.nipo.gov.ua\/wp-content\/uploads\/2026\/10\/networking-club-fb-1200-x-628-piks-1-scaled-2400x0-c-default.webp 2400w, https:\/\/ipacademy.nipo.gov.ua\/wp-content\/uploads\/2026\/10\/networking-club-fb-1200-x-628-piks-1-scaled.webp 2560w\">\n    <source type=\"image\/jpeg\" sizes=\"100vw\" srcset=\"https:\/\/ipacademy.nipo.gov.ua\/wp-content\/uploads\/2026\/10\/networking-club-fb-1200-x-628-piks-1-scaled-100x0-c-default.jpg 100w, https:\/\/ipacademy.nipo.gov.ua\/wp-content\/uploads\/2026\/10\/networking-club-fb-1200-x-628-piks-1-scaled-200x0-c-default.jpg 200w, https:\/\/ipacademy.nipo.gov.ua\/wp-content\/uploads\/2026\/10\/networking-club-fb-1200-x-628-piks-1-scaled-400x0-c-default.jpg 400w, https:\/\/ipacademy.nipo.gov.ua\/wp-content\/uploads\/2026\/10\/networking-club-fb-1200-x-628-piks-1-scaled-600x0-c-default.jpg 600w, https:\/\/ipacademy.nipo.gov.ua\/wp-content\/uploads\/2026\/10\/networking-club-fb-1200-x-628-piks-1-scaled-800x0-c-default.jpg 800w, https:\/\/ipacademy.nipo.gov.ua\/wp-content\/uploads\/2026\/10\/networking-club-fb-1200-x-628-piks-1-scaled-1200x0-c-default.jpg 1200w, https:\/\/ipacademy.nipo.gov.ua\/wp-content\/uploads\/2026\/10\/networking-club-fb-1200-x-628-piks-1-scaled-2400x0-c-default.jpg 2400w, https:\/\/ipacademy.nipo.gov.ua\/wp-content\/uploads\/2026\/10\/networking-club-fb-1200-x-628-piks-1-scaled.jpg 2560w\">\n    <img class=\"\" width=\"2560\" height=\"1340\" alt=\"Networking Club FB  (1200 x 628 \u043f\u0456\u043a\u0441.)\" src=\"https:\/\/ipacademy.nipo.gov.ua\/wp-content\/uploads\/2026\/10\/networking-club-fb-1200-x-628-piks-1-scaled.png\" loading=\"lazy\">\n  <\/picture>\n\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">During the meeting, we will explore several high-profile beauty scandals that went beyond social media and developed into legal disputes. Using well-known cases, we will examine what sparked the disputes, whether any IP rights were infringed and, if so, which ones, as well as how the disputes unfolded and what their outcomes were.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">We will discuss:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>what was at the heart of the dispute between Sheree Cosmetics and Kylie Cosmetics, and who owns the name \u00abBorn to Sparkle\u00bb?<\/li>\n\n\n\n<li>why did Brightex accuse L\u2019Or\u00e9al of using its patented technologies for virtual try-on and cosmetics selection?<\/li>\n\n\n\n<li>what should you consider when creating a product, design or brand to avoid infringing intellectual property rights?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The meeting will be of interest to anyone who follows cosmetics brands and the beauty industry, works with design, content or product development, and wants to understand through real-life examples how intellectual property works.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Speakers<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Yuliia Kravchenko<\/strong> \u2013 Deputy Head of the Educational, Methodological, Information and Analytical Work Unit of the Intellectual Property Academy Department at UANIPIO;<\/li>\n\n\n\n<li><strong>Anna Tkachuk<\/strong> \u2013 Leading Intellectual Property Professional of the Training, Retraining and Professional Development Unit of the Intellectual Property Academy Department at UANIPIO.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Date and Format<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Date:<\/strong> 27 October 2026 at 15:30<br><strong>Format:<\/strong> Online (Zoom)<\/p>\n\n\n\n<p class=\"has-base-black-color has-text-color has-link-color wp-elements-1 wp-block-paragraph\"><strong>Participation is free of charge and requires prior registration. You can register <a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSeOprhZR9iWz6EAlOaLd3J9rzlzuY2iEZeYm_P3T4nYsNIP6w\/viewform?usp=dialog\" title=\"\">HERE<\/a>.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Join IP Secrets to discover the legal stories behind high-profile beauty scandals.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Behind Beautiful Packaging \u2013 Stories of Legal Disputes Distinctive design, attractive packaging and high-profile launches draw attention to beauty products. But sometimes popularity also brings allegations of copying, misappropriation of ideas and the use of others\u2019 work. What exactly becomes the subject of such disputes? What rights do beauty brands protect? And where does inspiration [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5131,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ipacademy.nipo.gov.ua\/en\/wp-json\/wp\/v2\/posts\/5187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipacademy.nipo.gov.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipacademy.nipo.gov.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipacademy.nipo.gov.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ipacademy.nipo.gov.ua\/en\/wp-json\/wp\/v2\/comments?post=5187"}],"version-history":[{"count":1,"href":"https:\/\/ipacademy.nipo.gov.ua\/en\/wp-json\/wp\/v2\/posts\/5187\/revisions"}],"predecessor-version":[{"id":5188,"href":"https:\/\/ipacademy.nipo.gov.ua\/en\/wp-json\/wp\/v2\/posts\/5187\/revisions\/5188"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipacademy.nipo.gov.ua\/en\/wp-json\/wp\/v2\/media\/5131"}],"wp:attachment":[{"href":"https:\/\/ipacademy.nipo.gov.ua\/en\/wp-json\/wp\/v2\/media?parent=5187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipacademy.nipo.gov.ua\/en\/wp-json\/wp\/v2\/categories?post=5187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipacademy.nipo.gov.ua\/en\/wp-json\/wp\/v2\/tags?post=5187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}