From Idea to Large-Scale Collective Action
International Intellectual Property Day is celebrated annually on April 26. On this occasion, the World Intellectual Property Organization (WIPO) selects a theme of global relevance for discussion, highlighting the role of intellectual property in addressing worldwide challenges.
For 2024, the campaign’s theme was: «Intellectual Property and the Sustainable Development Goals: Building Our Common Future with Innovation and Creativity.»
Within this framework, the nationwide educational campaign «Creative Eco-Initiatives: How Ideas Change the Ordinary World» launched on March 11. Its goal was to engage young people in discussing environmental challenges through creativity and intellectual property tools.
Mission, Vision, and Goals
The campaign responded to young people’s desire to be creators of change, not mere observers. Its core mission was to inspire children, pupils, and students to actively participate in eco-initiatives through creativity, legal culture, and understanding of intellectual property tools.
«Our mission is to expand the opportunities for youth to create positive change through creativity, innovation, and environmental awareness, while promoting sustainable development and ecological responsibility. It is important to us to inspire the younger generation to protect our planet, where creativity thrives in harmony with an environmentally clean world,»
Olha Kulinich
Key Results of the Campaign
The campaign lasted three months instead of the expected one and reached thousands of participants. Highlights include:
- Over 9,000 participants across Ukraine
- 320 ambassadors
- 193 eco-creators
The campaign engaged a wide audience – from environmentally conscious parents and teachers to intellectual property professionals – and, most importantly, Ukrainian youth aged 8–18, who showed strong interest in intellectual property topics.
5G class students of Odesa Lyceum №15 participating in the All-Ukrainian educational campaign «Creative Eco-Initiatives: How Ideas Change the Ordinary World»
Educational Materials of the Campaign
To make environmental topics accessible and engaging for youth, IP Academy developed a series of practical, visually appealing, and easily adaptable materials. These remain publicly available for anyone implementing eco-education:
- 15 interactive lessons on various topics – something interesting and useful for everyone;
- A book catalog with curated literature – for deeper immersion in eco-conscious living and responsible consumption;
- Interactive quiz «Test Your Eco-Hero» – to check knowledge and enhance eco-awareness;
- Quest game «5 Steps to Eco-Victory» – a dynamic journey through eco-challenges fostering creativity, teamwork, and environmental responsibility;
- Checklist «Eco-Compass» – a practical guide to useful habits and daily actions for those contributing to the planet’s preservation today.
Educational Events for Children and Youth
Within the campaign, IP Academy organized a series of events for children, teenagers, and students.
Highlights included:
- An online lesson on the connection between ecology, technology, and intellectual property;
- A discussion with students of Cherkasy National University on the role of intellectual property in achieving the Sustainable Development Goals;
- Practical sessions for schoolchildren in Cherkasy, covering daily eco-habits, modern nature protection technologies, and the role of intellectual property in creativity.
Communication and Media Activities
The campaign included a series of informative and inspiring materials – videos, interviews, and publications – showcasing youth participation, eco-initiatives, and calls to join the change. These materials highlighted how creativity and environmental awareness can go hand in hand.
Key media activities included:
- Launch of the video series #BehindTheScenes, covering campaign progress, educational institutions’ participation, and youth creative initiatives;
- Interviews with eco-creators – students and schoolchildren sharing their eco-ideas, collages, animations, and drawings;
- Interviews with mentors – scientific supervisors and teachers supporting youth in implementing creative eco-projects;
- Active coverage on Facebook, including IP Academy’s page, using hashtags #EcoCreator and #Mentor;
All video series can be viewed on IP Academy’s official Facebook page:
Interview series with eco-creators
Summer Camp: Creativity, Eco-Awareness, and Intellectual Property
IP Academy organized two summer educational formats aimed at developing creative thinking, environmental responsibility, and basic knowledge of intellectual property.
Summer Camp for Creative Eco-Initiatives at the School of Superheroes, an educational unit of Okhmatdyt Hospital, took place from June 11 to August 27, 2024. During this period, IP Academy conducted interactive workshops for children aged 7–12, where participants:
- Learned basic concepts of intellectual property;
- Discovered how copyrights arise and why ideas must be implemented;
- Discussed the role of art in solving environmental problems;
- Learned to create original works and explore ways to apply them in practice.
Summer Camp on Intellectual Property for Eco-Researchers at the National Ecological and Naturalistic Center of the Ukrainian Ministry of Education and Science took place from June 20 to August 30, 2024. Focused on teenagers aged 11–17, the program included informative trainings where participants:
- Mastered copyright concepts and their practical value;
- Created creative and scientific-technical eco-focused projects;
- Discussed strategies for protecting ideas, developments, and solutions;
- Explored connections between intellectual property, innovation, and sustainable development.
These creative sessions helped youth implement their ideas through projects while gaining essential knowledge on legal protection and potential commercialization.
Campaign Partners
The project was implemented with support from key national and international partners:
- Ministry of Economy of Ukraine;
- Ministry of Education and Science of Ukraine
- Ministry of Environmental Protection and Natural Resources of Ukraine;
- WIPO Academy;
- School of Superheroes;
- The National Ecological and Naturalistic Center of the Ukrainian Ministry of Education and Science.
Looking Ahead
The campaign «Creative Eco-Initiatives: How Ideas Change the Ordinary World» was the first step toward building a generation of eco-conscious, creative, and intellectual-property-aware youth. It demonstrated that creativity can change attitudes toward the environment, inspire responsible actions, and open new paths to sustainable development.
IP Academy will continue to implement new educational formats, expand access to knowledge, and create opportunities for youth shaping the future today. Follow our events and join the next initiatives – together, we can create change more easily!